Sales & Variable OPS
Basics Of Negotiation Online Training Course Released By Joe Verde
Subscribers to JVTN®, Joe Verde’s virtual sales training network for the automotive industry, introduced a new specialized training course that helps salespeople to become a more effective negotiator. “This new course is about the words, phrases and rules of...
AutoLoop Adds CRM Capabilities to Its Core Platform with Acquisition of Houston-Based CAR-Research
AutoLoop, LLC, a leading provider of customer engagement marketing solutions for automotive dealers nationwide, announced today that it has acquired CAR-Research, developer of XRM, one of the industry’s most customizable and user-friendly CRM software solutions....
Brandon Honda – Video Marketing Strategy Doubles Net Profit and Results in Two Consecutive Years of 50% Growth
John Marazzi at Brandon Honda has a history of success and this year has become a partner at Morgan Automotive Group. The key to Marazzi’s success is not only working hard but consistently finding ways to work smarter as well. During his two year tenure with Brandon...
Interview with Brad Cobb – President of Bowers Automotive Group
Brad Cobb was headed for a career in law in 1992. But a summer job selling Saturns for Chattanooga Dealer Nelson Bowers turned into a lifelong career. Bowers recognized early on that Cobb could go places in the industry. So he offered to fast track him into management...
Sell the Inspection, Sell the Results
I love it when dealers personally get involved in fixed operations. Savvy dealers know the value of the service drive when it comes to customer retention and overall dealership profitability. David Slone is one of those dealers. When it comes to the importance of...
Speed Shift Media Delivers Unprecedented Results Through Their Auto Audience™ Network
Speed Shift Media, the leading provider of automotive display advertising solutions, is proud to release early success metrics from their recently launched Auto Audience Network. This leading edge ad unit is yielding an unprecedented 21.8% engagement rate, a figure...
Can Your Direct Mail Marketing Do That?
What advertising or marketing generates a 1% sold rate? How do you or your marketing agency measure the success of your direct mail marketing? Is it the response rate -- or its “sold” rate? Which measurement is more meaningful to you? Strategic planning is essential...
Why Silence is Golden
There are many elements of the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test of time more than the demonstration drive. It is one reason why over and over again customers still prefer buying from...
Dealerships Targeted by Illegal Workforce
Auto dealerships are natural targets for illegal workers. They employ a large number of people at each dealership. Many dealerships experience high employee turnover. High turnover makes it difficult for management to detect when illegal workers are employed. The...
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