Sales & Variable OPS
Experian Automotive: Consumers purchasing an electric vehicle are younger and more affluent than those buying a hybrid
In honor of Earth Day, Experian Automotive released findings from an analysis comparing electric and hybrid* vehicles. Findings from the analysis showed that in 2013, more than 45 percent of hybrid car buyers were 56 years old or older, while roughly 26 percent of...
DealerMatch Provides Exclusive Trading Network for National Association of Minority Automobile Dealers
DealerMatch and the National Association of Minority Automobile Dealers (NAMAD) are partnering to present the DealerMatch NAMAD Network, an exclusive network within the auto industry’s largest dealer-to-dealer marketplace. Along with visibility into the entire...
Many recalled GM cars won’t be repaired
Many recalled GM cars won't be repaired, according to CNN Money. Owners of the 2.6 million General Motors cars with faulty ignition switches have started to get their cars repaired. But if history is any indication, there are likely to be hundreds of thousands of the...
10 Best Green Cars Of 2014 Named By KBB.com
Just in time for Earth Day, eco-friendly drivers in the market for a new car can learn about the 10 Best Green Cars of 2014, hand-selected by the expert editors at Kelley Blue Book www.kbb.com, the only vehicle valuation and information source trusted and relied upon...
BoostUp Launches Partnership with Penske Automotive Group
BoostUp savers will have even more choices to double their account balance toward their vehicle down payment thanks to a new partnership with Penske Automotive Group. Select Penske Automotive Group dealerships will now provide a new and used car discount (BOOST), up...
You are What you Market
You are what you market, according to Search Auto Parts. You might assume opening a repair shop post-Sept. 11 would have been risky; opening said shop in metropolitan Detroit during an economic downturn perhaps more so. That doesn’t mean it can’t be done. In 2002, the...
Tell Your Story, Boost Your Shop Marketing
Tell your story and boost your shop marketing, according to Stratosphere Studio. In marketing your collision repair shop, you might feel compelled to stand by the old impersonal methods of communication that many other auto body shops have been delivering to consumers...
State Arrests Dealers for Failing to Pay Taxes
State arrests dealers for failing to pay taxes, according to Used Car News. The state of Florida recently cracked down on several auto dealers for not paying their sales taxes. William C. Brunes, the former operator of VIP Auto Showroom LLC, a used-car dealership...
Find the Right Imagery for Social Media Branding
Find the right imagery for social media branding, according to Marketing Profs. Many famous brands use imagery to capture the essence of their products or service, even more so than their written content. For example, you've probably watched a television ad and...
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