Sales & Variable OPS
[Video Blog] Cookie Cutters: Great For Baking, Not Marketing
Would you run the same television advertisement as your local competitors? Today, dealers have settled for the same kind of situation on the Internet, the #1 resource for anyone searching for their next new vehicle. Running cookie cutter ads online is a recipe for a...
Subprime Trading Like It’s ’07 in Car-Loan Bonds: Credit Markets
Subprime trading like it's '07 in car-loan bonds, according to Bloomberg. In response to rising default rates on subprime U.S. auto loans, bond investors are deciding the best thing to do is pile into securities backed by the debt. In the market where auto loans to...
10 New Cars Generating Excitement in 2014
10 new cars generating excitement in 2014, from Insider Car News. With the global financial crisis in the rear view mirror, the automotive industry is forging ahead into the bold future. These are exciting times for any automotive enthusiast, considering cars are...
5 Cars Destined to Fail Before Ever Getting Off the Ground
5 cars destined to fail before ever getting off the ground, according to Wall St. Cheat Sheet. It is very important that automakers experiment with new trends and formulas in all aspects of automotive business, but unfortunately, that carries a certain amount of risk....
5 TED Talks Every Marketer Should Watch
5 TED talks every marketer should watch, according to Ragan. Watching inspiring, entertaining, or educating content is just what you need. Finding these videos can be a challenge, especially when TED Talks has so many great videos to search through. I could end up...
Amazon Unveils 3-D Fire Phone
Amazon unveils 3-D Fire phone, according to CNN. Amazon entered the smartphone business Wednesday -- and made a big splash doing it. At an event in Seattle, the retail giant unveiled the Fire Phone, a high-end, 3-D smartphone. It is the first smartphone Amazon (AMZN,...
Alfa Romeo 4C is one spicy meatball
Alfa Romeo 4C is one spicy meatball, according to The Detroit News. If Dustin Hoffman’s character had received an Alfa Romeo 4C as a graduation present in the counterculture 1960s film, “The Graduate,” he wouldn’t have had free time for Mrs. Robinson. Ben would have...
Five Reasons Marketers Should Be Customer-Centric
Five reasons marketers should be customer-centric, according to Marketing Profs. What is customer-centricity? And why does it matter? Customer-centricity is a marketing strategy with the primary goal of acquiring high-value customers and maximizing the value of every...
DealerMatch Now Available for Android
Dealers can appraise, stock, buy and sell automotive inventory with other dealers while on the go with the new DealerMatch Android app. The Android app complements the DealerMatch website and iOS app, enabling DealerMatch to bring direct access to the nation’s largest...
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