Sales & Variable OPS
CarOffer™ Breaks Ground In The Automotive Industry Launching The First-Ever Smartphone Application Giving Dealers The Ability To Buy Directly From Consumers
CarOffer™, launched in Dallas, Texas by industry entrepreneur Bruce Thompson, went live across the country on Thursday, April 17th with the industry’s first-ever smartphone centric tool. The user-friendly app, employing the latest mobile technology, gives consumers...
Make Hidden Persuaders Work for You: Aroma, Music, Color, Font
Make hidden persuaders work for you, from Marketing Profs. Hidden persuaders influence what products are bought and how customers rate the shopping experience. They include aromas that increase spending, music that boosts profits, colors that enhance sales, and font...
10 Instagram rules everyone should follow
10 Instagram rules everyone should follow, from Ragan.com. Instagram is a visual social platform (with more than 150 million active users), where users capture, customize, and share photos and videos with their followers. Though some people think Instagram is nothing...
Google Analytics Content Reports: Understanding the Key Benefits
Google analytics content reports, from Search Engine Watch. We all know that content is a key part of a website, but do you regularly analyze performance of content to see what's working and what hasn't hit the spot? If you haven't checked your Content Reports in...
2014 New York International Auto Show – in pictures
2014 New York International Auto Show in pictures, from The Guardian. The 2015 Ford Mustang convertible is revealed at the top of the Empire State Building. Fifty years ago, Ford Motors debuted its iconic Mustang at the 1964 World's Fair in New York City. To mark the...
Your Social Marketing: Five Tips to Avoid Becoming Like an Episode of ‘The Walking Dead’
Five tips to avoid becoming like an episode of 'The Walking Dead', from Marketing Profs. Hey, isn't it great we're in the Digital Age? The Internet. Facebook. Twitter. Pinterest. Gazillions of people putting their credentials and contacts on social networks, taking...
Canon Solutions America Advises Auto Dealers to Examine “Paperless” Service Technologies to Ensure Maximum Gains
Canon Solutions America, Inc., a wholly owned subsidiary of Canon U.S.A., Inc., cautions automobile dealers considering “paperless” technology for service department document archiving to be sure their decision will deliver true paperless benefits. “Dealers are...
Stirring the Automotive Melting Pot
Stirring the automotive melting pot, according to The New York Times. For decades, Italy’s role in any American auto show was clearly understood: to weaken the knees of enthusiasts with largely unattainable Ferraris, Lamborghinis and Maseratis. But new and unexpected...
5 Inside Sales Hiring Tips for Growing Companies
5 inside sales hiring tips for growing companies, from Entrepreneur. If your company has recently tried to recruit inside sales talent, then you’re probably already keenly aware that competition for all-star reps has never been fiercer. This is the result of a...
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