Sales & Variable OPS
The Most Popular Cars for People With Bad Credit
The most popular cars for people with bad credit, according to Credit.com. Most people put together a wish list of sorts before they head to a car dealership to buy a new set of wheels. It depends on your priorities, but you’re probably searching for a car that meets...
Atlantic City is All In
Atlantic City is all in, according to Successful Meetings. Atlantic City has had its fair share of challenges, some more exaggerated than others. After Hurricane Sandy, many TV networks reported that the famed Atlantic City Boardwalk was destroyed. Not true. More...
The Importance of Being Earnest: Why Honesty Pays Off for Auto Dealers
Do you remember Oscar Wilde’s famous play, The Importance of Being Earnest? Its main point is that living a double life is not an easy task and truth cannot stay hidden for too long. This holds even truer for auto dealers these days. Indeed, honesty in the car sales...
A Seven-Item Checklist for Measurable Marketing in the Digital Age
A seven-item checklist for measurable marketing in the digital age, from Marketing Profs. Here's a little secret: Almost all digital communication is actually measurable (direct) marketing. And, if done correctly, it will fatten the bottom line. Just like old-school...
Interview with Michael Morais – President of the Open Road Auto Group
Michael Morais became the President of the Open Road Auto Group in April of this year. He joined the group in 1999 selling Hondas as a second job while working as a police officer. Morais, who once worked personal security for Bruce Springsteen, has displayed a knack...
8 Ways to Protect Yourself From Microsoft’s Dangerous Internet Explorer Bug
8 ways to protect yourself from Microsoft's dangerous Internet Explorer but, according to Entrepreneur. Internet users can’t get a breather from security threats, even as we’re still reeling from Heartbleed. And now, if you’re using Internet Explorer, you have even...
WheelsTV to Give Away One-Million Dollars Worth of Video Products
The Dealer Video Showroom’s interactive video platform is loaded with WheelsTV’s multi-award-winning video test drives of every new car. It’s now possible for every dealer to sell more cars, faster and easier with video. The DVS integrates seamlessly with any website...
Google self-driving car project makes progress
Google self-driving car project makes progress, according to The Detroit News. Google Inc. said Monday it has made major progress in its self-driving car project, as the search engine giant has focused its efforts on making its autonomous test cars operate safely in...
Deadly GM Switch Spells Demise of Antiquated Ignition Key
Deadly GM switch spells demise of antiquated ignition key, according to Bloomberg. The furor over General Motors Co.’s (GM) deadly ignition switch has the potential to doom the antiquated car key, a technology drivers have been using -- and complaining about -- for 65...
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