Sales & Variable OPS
Why GM’s Ignition Defects Couldn’t Have Happened To Anyone Else
Why GM's ignition defects couldn't have happened to anyone else, according to Forbes. It can happen to anybody. Those words jumped out at me from James Stewart’s New York Times business column Saturday. Stewart was writing about how General Motors GM -0.53% has...
Should I Use Instagram in my Fixed Ops Marketing?
From Stratosphere Studio: Should I use Instagram in my fixed ops marketing? With the many social media outlets available for body shops to use in their marketing these days, it can be confusing trying to figure out which ones to participate in. Of course you want to...
How does Safety Culture and Senior Management Work Together?
When creating a safety culture, our efforts are often focused on the people on the shop floor, those individuals that interact daily with obvious hazards such as electric shock and oil slicks. What many people don’t realize is that one of the most effective ways to...
2014 Top Shops is Underway
2014 top shops is underway, from Search Auto Parts. Back again, the annual Motor Age Top Shops contest is here for you to show off how great of a shop you operate or work in. Every year, the contest searches for the 10 best shops in the country, highlighting an...
TimeHighway.com Announces Partnership with CIMA Systems to Bring Best-of-Breed Service and Marketing Technologies to Dealers
TimeHighway.com, a premier real-time, online service appointment scheduling tool for auto dealerships, announced today a partnership with ownership marketing leader CIMA Systems. This strategic partnership will bring the best of both companies’ products and services...
Oops… Valet Crashes Lamborghini Gallardo Spyder
Valet crashes Lamborghini Gallardo Spyder, according to Huffington Post. A hotel valet got a crash course in how not to park a pricey sports car last Thursday when he banged around a Lamborghini Gallardo Spyder in a scene that was caught on video. The closed-circuit...
Your Facebook Page’s Organic Reach Is About to Plummet
Your Facebook page's organic reach is about to plummet, according to Social Media Today. Your Facebook page’s organic reach is about to plummet — even more so than it has in the past six months, down to a lowly 1-2%, actually. That means if you have 1,000 Facebook...
4 Ways to Improve the Dealership Experience
Inefficient auto dealerships can leave customers waiting too long for deals to be completed. But it is getting better. According to Edmunds' Senior Editor Matt Jones, 10 years ago car buyers used to visit five dealerships per purchase before signing a contract...
Manheim Study Reveals Presence of Physical Title at Sale Greatly Increases Vehicle Conversion Rate
While a variety of factors can affect vehicle conversion rates at auction, Manheim revealed in a recent study that the presence of a physical title at the time of sale can potentially double vehicle conversion rates. The research also revealed that vehicles with...
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