Sales & Variable OPS
Digital Marketing: DIY or Expert Help
Is a "Do It Yourself" online marketing approach best for your dealership? Some dealers opt for a "Do It Yourself" approach when it comes to managing online marketing campaigns. Instead of seeking outside, professional assistance from industry experts who know their...
Hyundai And BoostUp Partner On Launch Of New Sonata
Hyundai Motor America will instantly add $500 to the accounts of any consumer planning to save for and buy the all-new 2015 Hyundai Sonata through BoostUp , a first of its kind social savings platform. "We are extremely excited about the all-new Sonata and see our...
The Fall of the Fixed-Width Dealer
It’s funny how a career in marketing takes you down these specific paths of enlightenment designed to refine you into the talent that you are today. Quite a few years ago as a young marketer and web designer for a software company (before my days in Automotive) I...
Come On Buick and Lincoln
I am really really proud of you guys. I really hope you can take those domestic name plates back in our industry to the place where they belong. I commend those dealers and general managers and especially those pre-owned managers for what they are doing to make that...
Awarded a New Point? Seven Things to Consider
After several years of consolidating and shrinking their dealer networks, manufacturers once again are beginning to add new points. For growth-minded dealers, the chance to open a new franchise might seem like a golden opportunity. However, with no customer base to...
A Three Step Plan to Prepare for the Sales Model of the Future
I’ve been getting more inquiries lately from dealers asking about the merits of a one-price sales environment at their dealerships. The dealers have seen reports in automotive trade press about groups like Sonic Automotive adopting this non-traditional approach to...
Alternative Lending Challenges for Auto Repair Shops
If your auto repair shop is having trouble receiving a business loan, you’re not alone. Small businesses—including auto repair shops—are still finding it difficult to receive funding, despite the recession being all but over. However, while small businesses are...
6 Reasons to Make Your Business Human on Social Media
6 reasons to make your business human on social media, according to Entrepreneur. Good content is created for people first, search engines second, so to get the best content, showcase the human side of your business. Here are the whys and wherefores of audience...
Technology Gone Wrong
Many dealers write off thousands of dollars in sublet repairs each year. The process might be simple; a customer's car gets towed in and the driver gets a purchase order for the tow bill, but the next step is where failure happens; the tow bill does not get put on the...
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