Sales & Variable OPS
Leveraging Technology Trends in Parts Distribution
Technology is rapidly changing before our eyes. Cliche, yes, but absolutely true. Sometimes those rapid changes are short-lived (remember pagers?), but often times, those rapid changes equate to “faster” and “easier” - and that’s usually a good thing. The fine line we...
Everything You Think You Know about Digital Marketing is Wrong
You are being lied to. As dealers, we like to think that our web presence distinguishes us from our competition, and that we understand our web analytics and KPIs. We like to think that we have reliable third-party data, that SEO and SEM are working for us and that...
Leases Entice Drivers to Upgrade Cars as Often as IPhones
Leases entice drivers to upgrade cars as often as iPhones, according to Bloomberg. When Adam Gilgis leased a Volkswagen GTI this month, he had one goal: a low monthly payment. “We pay $320, which is perfect,” said the 35-year-old Chicago attorney. “If we finance the...
American Honda Motor Co. adds AutoCheck® vehicle history reports to its Honda Certified Pre-Owned Vehicles and Acura Certified Pre-Owned Vehicles programs
Experian Automotive today announced American Honda Motor Co. has named it as a provider of vehicle history reports for its Honda Certified Pre-Owned Vehicles and Acura Certified Pre-Owned Vehicles programs. By incorporating the option to choose AutoCheck® vehicle...
Feds want faster pace for auto recalls
Feds want faster pace for auto recalls, according to The Detroit News. The Obama administration and some members of Congress want to give the National Highway Traffic Safety Administration sweeping new authority to get unsafe cars off the road quickly. And they want...
Adding Mobile Marketing to your Fixed Operations Marketing Plan
Adding mobile marketing to your fixed operations marketing plan, according to Stratosphere Studio. Since the invention of the smart phone, our lives have never been the same. Everywhere you look, people are constantly making use of mobile technology. We get news...
To say Jay Leno is Obsessed by Cars is a Vast Understatement
To say Jay Leno is obsessed by cars is a vast understatement, according to The Detroit News. On a sunny day in the Burbank hills, Jay Leno’s canary yellow McLaren super car shatters the silence. Wedged into the cockpit of the 903-horsepower hybrid P1, Leno darts...
Putting a young tech on a career path
Putting a young tech on a career path, according to Search Auto Parts. One of the most consistent and pervasive challenges facing repair shop owners and service managers is keeping their shops fully staffed with technicians who are up to date on their training and...
Joe Verde Sales & Management Training Releases New eBook; “The 10 Technical Skills Every Automotive Sales Manager Needs”
Joe Verde Sales & Management Training, Inc., today announced the release of a new eBook titled “The 10 Technical Skills Every Automotive Sales Manager Needs.” The new eBook is the second in a planned series, and one of the most popular excerpts from Joe Verde’s...
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