Sales & Variable OPS
Speed Shift Media Delivers Unprecedented Results Through Their Auto Audience™ Network
Speed Shift Media, the leading provider of automotive display advertising solutions, is proud to release early success metrics from their recently launched Auto Audience Network. This leading edge ad unit is yielding an unprecedented 21.8% engagement rate, a figure...
Can Your Direct Mail Marketing Do That?
What advertising or marketing generates a 1% sold rate? How do you or your marketing agency measure the success of your direct mail marketing? Is it the response rate -- or its “sold” rate? Which measurement is more meaningful to you? Strategic planning is essential...
Why Silence is Golden
There are many elements of the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test of time more than the demonstration drive. It is one reason why over and over again customers still prefer buying from...
Dealerships Targeted by Illegal Workforce
Auto dealerships are natural targets for illegal workers. They employ a large number of people at each dealership. Many dealerships experience high employee turnover. High turnover makes it difficult for management to detect when illegal workers are employed. The...
Today’s Buy/Sell Market: Nothing But Blue Skies
Today, there are more buyers seeking acquisitions than there are sellers seeking capital. We are in a classic dealership seller’s market. Based on the data and analysis in The Blue Sky Report™, I expect this seller’s market to last through 2014 and most of 2015, at...
10 Tips for Online Vehicle Merchandising
I do the grocery shopping in my house. It makes my wife happy and also allows me to indulge my curiosity of effective consumer marketing. I find it amazing how successful marketers position their products for retail success through: display, shelf space, and...
The Car Buyer’s Journey: Four Steps to Success
Once upon a time, selling a car seemed simpler and more straightforward: a buyer visited a dealership, a salesperson showed them cars, and the buyer selected their favorite. Then technology came along, changing almost everything about that process. Today’s path to car...
Who Should Be My Successor(s)?
With the average age of the dealer body continuing to rise, successor selection is a popular topic. Questions about successor selection are dominating my inbox, responses to articles, and 20 group presentations. Because of the volume of these questions received, Dr....
Shorten Your Sales Cycle and Build Engagement with Automated Retargeting Campaigns
There are many leads who walk into a dealership, visit an automotive website, or check out dealership social media pages yet the dealership staff are unable to form a lasting connection with them. Perhaps the staff doesn't have a process to reach out effectively to...
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