Sales & Variable OPS
5 Ways Social Data Can Enhance Marketing Data
5 ways social data can enhance marketing data, from Search Engine Watch. The nature of social media – public, real time, immediate – and the abundance of data collected on users, activity and engagement, provide a greenfield of opportunities to use social data to...
Experian Automotive: Average automotive loan term reaches record high of 66 months; loans with terms 73–84 months grew by 27.6 percent
Experian Automotive today announced that loan terms continued to lengthen, with the average automotive loan term reaching 66 months for the first time. According to Experian Automotive’s latest State of the Automotive Finance Market report, loan terms in the first...
Is Blended Learning Wise for your Dealership?
As an employer you are required to train your employees on environment and safety practices at your dealership. One difficulty that you face is how you teach your employees; do you deliver online or classroom training? A new option is available: blended learning....
The Sweet and Simple Marketing Lesson From ‘House of Cards’
The sweet and simple marketing lesson from 'House of Cards', according to Entrepreneur. A few months ago, I got a hankering for BBQ ribs. As someone who doesn’t typically indulge in ribs and the sort, I found myself frequenting local southern BBQ restaurants and even...
Basics Of Negotiation Online Training Course Released By Joe Verde
Subscribers to JVTN®, Joe Verde’s virtual sales training network for the automotive industry, introduced a new specialized training course that helps salespeople to become a more effective negotiator. “This new course is about the words, phrases and rules of...
AutoLoop Adds CRM Capabilities to Its Core Platform with Acquisition of Houston-Based CAR-Research
AutoLoop, LLC, a leading provider of customer engagement marketing solutions for automotive dealers nationwide, announced today that it has acquired CAR-Research, developer of XRM, one of the industry’s most customizable and user-friendly CRM software solutions....
Brandon Honda – Video Marketing Strategy Doubles Net Profit and Results in Two Consecutive Years of 50% Growth
John Marazzi at Brandon Honda has a history of success and this year has become a partner at Morgan Automotive Group. The key to Marazzi’s success is not only working hard but consistently finding ways to work smarter as well. During his two year tenure with Brandon...
Interview with Brad Cobb – President of Bowers Automotive Group
Brad Cobb was headed for a career in law in 1992. But a summer job selling Saturns for Chattanooga Dealer Nelson Bowers turned into a lifelong career. Bowers recognized early on that Cobb could go places in the industry. So he offered to fast track him into management...
Sell the Inspection, Sell the Results
I love it when dealers personally get involved in fixed operations. Savvy dealers know the value of the service drive when it comes to customer retention and overall dealership profitability. David Slone is one of those dealers. When it comes to the importance of...
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