Sales & Variable OPS
5 Metrics That Will Soon Fade Away
5 metrics that will soon fade away, according to Ragan. What insights do you value? Here are the marketing metrics that are heading down the tubes: Comments With publisher platforms constantly changing the rules about comment quality and with spamming reaching...
16 Stats That Prove Social Media Isn’t Just a Fad
16 stats that prove social media isn't just a fad, according to HubSpot. We’ve all heard at some point or another that social media is dying. Twitter isn’t growing as expected, businesses aren't happy with Facebook's News Feed, etc. etc. Although doubters will always...
Volkswagen Freaks Out a Whole Movie Theater With Devious ‘Don’t Text and Drive’ PSA
Volkswagen freaks out whole movie theater with devious 'Don't text and drive' PSA, from AdWeek. We've seen lots of "Don't text and drive" ads lately. With this one from Ogilvy Beijing, Volkswagen drove the message home to a captive movie-theater audience in a way...
How to Design a Social Media Campaign
How to design a social media campaign, according to Social Media Examiner. Do you need to set up a social media campaign? Do you know how to get started? Establishing a strong team and a day-to-day plan are important for any successful social media campaign. In this...
Mobile Technology Helps Franchise Dealers Turn Inventory & Maximize Profit
How do you continue to maximize opportunity in a used-car market that has experienced healthy growth over the past few years? Speed. Profit. Innovative practices. Inventory management also remains a vital element in detecting continued growth, and technology is now a...
Chrysler recalls 10,700 SUVs for cruise control defect
Chrysler recalls 10,700 SUVs for cruise control defect, according to CNBC. Chrysler said it was recalling about 10,700 sport utility vehicles to fix a defect that leads to unintended acceleration in cruise-control mode. The vehicles being recalled are certain 2014...
What’s your exit strategy?
From Search Auto Parts: What's your exit strategy? Unless your literal intention is to be taken out horizontally and to pass from this world while at work in your shop with a ratchet clutched in your hand, the sooner you begin planning for whatever it is that comes...
5 Reasons Why Social Media is Essential for Body Shop Marketing
5 reasons why social media is essential for body shop marketing, according to Stratosphere Studio. With the many marketing avenues available to business owners these days, you might feel a little overwhelmed. This is an issue that comes up over and over again for our...
3 Ways to Master the Hashtag
3 ways to master the hashtag, according to Entrepreneur. In an episode of his late-night show last fall, Jimmy Fallon held a Twitter conversation in real life with Justin Timberlake. Littered with spoken hashtags (my favorite: #lololololololololololol), the sketch...
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