Automotive salespeople aren’t good on the phone. Is this the common thought because salespeople aren’t naturally wired to talk on the phone? Or maybe because salespeople thrive in the face to face human interaction and talking on the phones takes that away?

Tony Gomez, CallRevu’s Chief Operating Office, is convinced that this is a big fat myth! Tony explains that dealers need to trust that if their people are empowered, the phone call won’t be an issue.

Watch this video to decide for yourself. Are salespeople just no good at phone or are we prohibiting them from reaching their full potential?