Mach10, a leading automotive industry firm offering advisory services, including dealer operations improvement and succession planning, recently announced the hiring of Carsten Preisz as Chief Marketing Officer.
Carsten will join the executive team to lead the marketing function including Mach10’s branding & PR initiatives. In addition,Carsten will support the sales department in its efforts to develop new business opportunities.
“We are delighted Carsten has joined our team,” said George Pero, President, and CEO of Mach10. “Carsten brings deep and very relevant automotive industry and retail marketing experience to the table. He has demonstrated significant results and accomplishments in both start-up and established automotive dealership businesses.”
“His vast marketing expertise will prove to be invaluable as we continue to grow our sales of Mach10’s current advisory and service offerings as well as introduce new game-changing products in our ever-evolving industry.”
Carsten’s Background
Carsten brings a breath of relevant experience in sales, marketing, branding, and PR from holding senior management and executive positions to include 18 years with esteemed automotive OEM brands, including Rolls-Royce, and Bentley. One of the highlights of Carsten’s career thus far was the introduction of Dutch luxury and supercar brand Spyker in the Americas, for which Carsten was responsible.
In his most recent role as Chief Marketing Officer, Carsten’s contribution was instrumental in his previous employer, Market Scan, being acquired by S&P Global.
“I am very excited about joining Mach10’s talented, and entrepreneurial-minded team”, added Carsten. “Our industry is in flux following Covid-19. Most automotive retailers are striving to improve the performance of their operations during a time when consumer shopping habits have changed dramatically. Mach10 is uniquely positioned to partner with dealers to offer customized advisory and business management services designed to improve performance and profitability”.
About Mach10
Mach10 Automotive is a full-service automotive dealer advisory and solutions firm. Mach10 provides business solutions to maximize dealers’ performance and profitability. By introducing proven and detailed processes, Mach10’s subject matter experts partner with the dealer to improve business management and realize top profit performance.
Mach10’s advisory services include dealer operations improvement, reinsurance, remarketing, performance coaching, marketing, succession planning, and full-suite M&A financial advisory services. Mach10’s promise is to deliver customized solutions that exceed industry standards. www.mach10automotive.com