Today, April 9, 2020, Cox Automotive’s Dealer Software Solutions brands, Dealer.com, Dealertrack DMS, VinSolutions and Xtime, will launch a new Business Continuity Resource Hub for dealerships looking to resolve some of the unprecedented challenges brought on by the Covid-19 pandemic and economic crisis and reimagine their business for the future.
WHAT: A continuously updated series of no cost webinars delivered by Cox Automotive experts and focused on building dealership resilience related to the Covid-19 pandemic and the industry’s inevitable recovery. These digital educational assets concentrate on maintaining business continuity across three key areas of auto retail: marketing to the evolving consumer, achieving peak dealership performance and capturing the opportunity presented by fixed ops.
A cross-section of industry subject matter experts and dealership leaders will provide real-world, right now tactical and applicable advice and insight via Essential Webinars addressing how to adjust dealership practices and processes to the new environment and to prepare for the future. Webinar topics, which will be updated frequently to keep pace with evolving economic and market conditions, currently include:
- Digital Retailing: End-to-End Basics
- Connecting with Remote Shoppers
- Deal Making in Today’s Digital World
- Fixed Ops/Service Best Practices for Business Continuity in Any Environment
WHY: The process of buying and owning a car is changing because of COVID-19. Cox Automotive research indicates that more than 50% of consumers are less likely to visit a dealership at this time, because of COVID-19 concerns. The resulting signal from dealers is clear- help us go digital. Dealer adoption of Cox Automotive’s digital retailing solutions has as increased 189% month over month. (February 2020 vs. March 2020)
We believe the current drop in auto sales is 100% COVID-19 related. As the pandemic concerns recess, sales will rebound. With that in mind, the Cox Automotive Dealer Software Solutions team is responding to dealers who want to start building their resiliency now to prepare for the inevitable recovery.
The aim of this webinar series resource hub is to provide dealers with foundational Cox Automotive partnership and support today, and into our industry’s future.
WHEN: Launching Thursday, April 9, 2020. Content will be updated frequently.
WHERE: Find Cox Automotive’s Dealer Software Solutions Business Continuity Resources at www.coxautowebinars.com or on Cox Automotive’s COVID-19 resource page at: www.coxautoinc.com/covid-19.
WHO: Cox Automotive’s Dealer Software Solutions Senior Vice President, Lori Wittman and a team of experts from across Cox Automotive with input from a panel of leaders from dealerships across the country grappling with pandemic and the evolution to the new normal.
