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Retail Automotive Veteran Explains the Emergence of Social Media Marketing
Social media is the fastest growing marketing channel. According to the independent research firm Forrester Research, Inc.*, social media marketing will grow annually at a 34% compound rate through 2014.…
Dealer NewsWhen is the Best Day for Consumers to Buy Cars in August?
SANTA MONICA, Calif. — TrueCar.com, the authority on new car pricing, trends and forecasts, has found the best deals on new cars including cash, finance and lease deals available nationwide,…
Dealer NewsAmerican Customer Satisfaction Index: Japan Improves While Detroit Stalls
ANN ARBOR, Mich. — A customer satisfaction resurgence for international carmakers puts Detroit’s fledgling recovery in jeopardy, according to a report released this week by the American Customer Satisfaction Index…
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