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Four Ways the Automotive Aftersales Market is Evolving
Today’s drivers are holding onto their vehicles for longer than ever. With the average U.S. car now a record 12.6 years old and traffic volumes back to pre-pandemic levels, demand…
LeadershipDealerships Get Boost in Market Share with Digital Audio Campaigns: Study
Combining connected TV (CTV) advertising with programmatic digital audio campaigns has delivered impressive results for dealerships according to a recent study by EMG in collaboration with SiriusXM Media. Dealerships leveraging…
Dealer NewsMastering Negotiation: Winning Strategies for Car Dealers
Negotiation is one of the most critical moments in the car-buying process. It’s where concerns are addressed, trust is built, and value is clarified. A recent CDK Global survey found…
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