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AutoTrader.com Takes Interactive Advertising Into “Overdrive” With Exclusive Homepage Solution
ATLANTA — AutoTrader.com, the ultimate automotive marketplace, is taking interactive advertising to the next level with the new Overdrive homepage solution. Comprised of multiple interactive ad units, the solution proved…
Dealer NewsEdmunds.com’s December True Cost of Incentives®: BMW and Mercedes-Benz Make Final Plays for Luxury Sales Crown
SANTA MONICA, Calif. — BMW’s increased incentive spending in December may not be enough to hold off Mercedes-Benz in 2011’s battle for luxury car sales supremacy, reports Edmunds.com, the premier online…
Dealer NewsVideo Ad Study: Spending Surpassed Expectations in 2011
LOS ANGELES–Break Media, a leading creator and publisher of digital video content, today announced the findings of its annual Digital Video Advertising Trends study, which found that digital video advertising…
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