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Super Bowl Advertising Insights: Which Super Bowl Ads Scored the Highest Audience?
Based on Kantar Media Audiences’ commercial ratings analysis for Sunday night’s Super Bowl telecast, Cadillac scored the highest audience, averaging a 43.5 average household rating. Automotive brands accounted for 6…
Dealer NewsGM: Cadillac Super Bowl Spot Most Watched in U.S. History
DETROIT – Cadillac’s 30-second preview of the upcoming 2013 ATS compact sport sedan shown in Sunday’s Super Bowl XLVI broadcast was the most-viewed single advertising spot in U.S. television history,…
Dealer NewsMorpace finds that factory image programs remain important to dealers and OEMs
FARMINGTON HILLS, MI – Factory image (also known as facility assessment) programs and high manufacturer standards for dealerships are fueling a debate between dealers and manufacturers. This topic was at the…
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