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Cadillac Pinnacle Program – The Epitome of a Discriminatory Factory Program
General Motors has announced its latest program to attempt to bring the Cadillac brand back to prominence. As usual, the factory has put substantial focus on dealership operation
Dealer NewsFixing the Disconnect: How to Merge Digital Marketing and Floor Sales
Car shoppers would go to the dealer, hang out with the salesmen, test drive a number of vehicles and then repeat the cycle at a handful of other dealerships before…
Event NewsFoursquare Automotive Data Shows Value of Location-Based Customer Insights
Brands and marketers make lots of assumptions about their customers, about who they are, about the distance they’ll travel to buy the product or service and so on. These assumptions
Event News