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If You Are Losing Your Donkey – Check This
A male donkey or ass is called a jack, a female a jenny or jennet; a young donkey is a foal. Jack donkeys are often used to mate with female horses to produce mules; the biological “reciprocal” of a mule,…
Dealer NewsMastering ‘Experiential’ Marketing!
The word ‘experiential’ is a Latin word from the 1600’s relating to our actions from ‘learned’ experiences. From a customer’s perspective, it’s more than just a temporary or staged ‘experience’. …
Dealer News3 Fundamentals to Push Your New Vehicle Performance, Profitability
You could sum up the ways dealers are navigating this year’s new vehicle market with three words—focus on the fundamentals. The focus comes out of necessity: Sales volumes aren’t what…
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