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The Power of Internal Marketing!
“Power to the People!” Treating the people on your entire team like they want to be treated will pay off with the biggest returns of any marketing/advertising investment you make.…
Dealer NewsHow to Tailor the Brand Experience for the Decision Maker
It’s critical to take the time to create ways to tailor your consumer brand experience to the female buyer. She is your number one referral source and the key decision…
Dealer NewsA Metric That Merits More Attention—Your Used/New Sales Ratio
When I was a dealer, we thought we were doing a pretty good job if we managed a .5:1 used-to-new-vehicle sales ratio. If we retailed 50 new Cadillacs a month,…
Dealer News



