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The Evolution of Technology In Consumer Engagement
Since the opening of the first car dealership, dealers have been looking for ways to connect with car buyers. Manufacturers assisted in driving interest in their brands by consumers but…
Dealer NewsTales of Short-Tail-Search Train Wrecks
Of the many marketing “train wrecks” I uncover in auditing digital advertising results for dealers, the most common is runaway paid search spending. Dealers overspend, under-inspect, and blindly trust their…
Dealer NewsNextGear Capital Announces New Auditing Tool for Dealers
Self-reconciliation tool tackles a key dealer pain point in the auditing process CARMEL, IN (June 14, 2018) – To make a challenging audit process easier, NextGear Capital will be introducing…
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