Toyota aims to trigger dealership foot traffic via mobile game, according to Mobile Marketer.
Toyota is trying to spur some in-dealership engagement with consumers through a new mobile Web game to promote its crossover Rav4 SUV.
Toyota has launched the microsite https://www.RAV4cube.com with HTML5 as the hub for the campaign. The campaign targets Hispanics and builds on a bigger digital push that Toyota has been using in its marketing this year.
“This is a way of people connecting with one another through the brand via social media,” said Javier Moreno, assistant manager of corporate communications at Toyota, Torrance, CA.