This Week in Car Buying: Surfing the coming used car Tsunami
This Week in Car Buying: Surfing the coming used car Tsunami, from Kelley Blue Book. A byproduct of…
Leadership December 31Latest in: News
ProMax Unveils New Mobile Workplan and Workscreen for NADA 2015!
ProMax Unveils New Mobile Workplan and Workscreen for NADA 2015!, from Journal-News. ProMax Unlimited bolsters its award-winning software…
Dealer News December 31Auto dealers want to deal, analysts say
Predictions for 2015—and Beyond, from Journal-News. Is this week the best week of the year to buy a…
Marketing December 31Predictions for 2015—and Beyond
Predictions for 2015—and Beyond, from Dealer Marketing Magazine. We’re at the start of a New Year, which is…
Marketing December 31U.S. Auto Sector Tries to ‘Out-German the Germans,’ Says Cadillac CMO
U.S. Auto Sector Tries to ‘Out-German the Germans,’ Says Cadillac CMO, from Advertising Age. Uwe Ellinghaus keeps finding…
Marketing December 31How digital strategies draw auto shoppers onto the dealership floor
How digital strategies draw auto shoppers onto the dealership floor, from Crain’s Detroit Business. Dealerships for vehicles manufactured…
Dealer News December 31Three Ways To Minimize Discounts and Improve Front-End Margins
If dealers compare their current front-end gross profit averages in new and used vehicles to similar data five…
Leadership December 30
Using Mobile Technology to Help Close a Car Sale
Selling cars can be a competitive business to say the least. The high number of dealerships and qualified…
Dealer News December 30Utilizing Facebook for Digital Marketing Campaigns
In 2014, Honda declared that they would increase their digital advertising spend to 24 percent of their overall…
Event News December 30
