The Four Buckets of Customers
The Four Buckets of Customers, from AutoPoint. We all have a myriad of contacts that we consciously (or…
Dealer News February 16Latest in: News
AutoHook by HookLogic Wins Automotive Website Award for Marketing Innovation
AutoHook Suite of Solutions Wins Automotive Website Award For Third Consecutive Year New York, NY— February 16, 2015 – HookLogic, the…
Marketing February 16AAA Mid-Atlantic takes on used-car dealers, opens its own sales lot
AAA Mid-Atlantic takes on used-car dealers, opens its own sales lot, from Philadelphia Business Journal. AAA Mid-Atlantic has…
Leadership February 13Don’t Just Offer Certified Pre-Owned Vehicles, Market Them
Don’t Just Offer Certified Pre-Owned Vehicles, Market Them, from Wards Auto. Is that new used-car superstore actually you?…
Leadership February 13
An Exclusive Interview with Doug Callahan and Suzanne Cochrane of Helm Brothers
Doug Callahan owns Helms Brothers Mercedes Benz and Volkswagen in Long Island, NY. His Mercedes store is one…
Dealer News February 12Manage By NOT Walking Around
When I was a Sales Person I always said “When I’m a Sales Manager I’m going to care…
Event News February 11The Service Drive: Your Other Sales Floor!
Your customers bring their cars to your service department for one primary reason—Quality! Lang Marketing has been tracking…
Dealer News February 11Playing to Customer’s Emotions in Marketing Works
Playing to Customer’s Emotions in Marketing Works, from Flick Fusion. I have long preached the fact that including…
Marketing February 11
Taking Dealership Social Media Marketing to the Next Level
Taking Dealership Social Media Marketing to the Next Level, from Chatter Up. With more and more car buyers…
Marketing February 11
