Hiring Gen Y in Your Dealership
The Gen Y group ranges from their 20’s through early 30’s and are buying 27% of new vehicles…
Marketing June 30Latest in: News
Recording the F&I Transaction
In the wake of fatal police shootings in Ferguson, Mo., North Charleston, S.C., and elsewhere, there is a…
Leadership June 29
Stars Sell Cars: How to Manage Your Online Reputation
Do stars sell cars? No, I’m not talking about Matthew McConaughey and his popular Lincoln MKC commercials. If you’re…
Marketing June 29
Training that Sticks, Not Stinks
BDCs, CRMs, Elite Customer Service, Brand Expertise–these are all things you must know and master to be competitive…
Dealer News June 29
Get To Know Other Departments Beyond Yours
Each month, dealers and their managers conduct a review of the previous month’s business. Included in this review…
Dealer News June 29
How To Engage Your Audience With Long-Form Content Marketing
Long-form content marketing is one of those Internet marketing buzz-phrases that gets kicked around quite a bit, especially…
Marketing June 29
How to Manage Your Millennials
Impatient, entitled, demanding, lazy. These are some of the media’s favorite words to describe “millennials,” also known as…
Dealer News June 29
Content is Important, but there’s More to SEO than Building Pages
I’ve been pretty torn over the last few months. On one hand, I’m so pleased to see that…
Marketing June 26
Why Car Sales Should Be Your First Job After Graduation
The National Center for Educational Statistics (NCES) projects that nearly 2 Million students will be graduating at the…
Dealer News June 26
