Preempt Lease-End Competition for Your CPO Inventory
The combination of consumer demand, increasing off-lease supply, and record-setting lease penetration is creating what could be sustainable…
Leadership July 7Latest in: News
Preparing to Grow your Internet Department
It’s not the wand that makes the magic happen, but the magician who wields it. All of the…
Dealer News July 6
Humanize Your Online Presence
The use of social media is becoming mandatory for dealerships. Prospective clients are looking for local dealers’ Facebook…
Marketing July 6
Do You Have a Business… or Just a Job with More Risks?
When I was operating dealerships in Northeast Oklahoma, there was a little hamburger joint that had some of…
Dealer News July 6
How to Get Granular With Your Paid Search Geotargeting
Your paid search ads don’t need to be shown to everyone. In fact, it’s less cost-efficient for you…
Marketing July 6
“You’re Fired”
Over the years I’ve seen many dealerships terminate employees for various reasons. Most states today, state in their…
Dealer News July 6
There’s No Cheat Sheet for Referral Selling
Referral selling seems pretty simple, right? All you need to do is tell your salespeople to ask for…
Marketing July 6
Managed vs Self-Serve Chat
The automotive industry is really starting to come around to the idea that they must have chat on…
Marketing July 6
Eight Reasons to Sell Auto Parts Online
Today’s consumers expect the ability to research and buy anything online, at any time, on any device. With…
Dealer News July 6
