The Psychology of CPO
While Tyler is ready to agree to the terms, Sloan is worried about what’ll happen if the vehicle…
Press Releases May 17Latest in: News
Used Cars Become Bigger Part of TrueCar’s Business
“If you look at our business over the past couple of years, you’ve seen used cars grow every…
Press Releases May 17
Used Car Profit Begins with Acquisition, Not Liquidation
Making a profit in the used car business is increasingly more challenging. With consumers becoming smarter and having…
Press Releases May 17
4 Reasons Why a Video SEO Strategy Drives Buyers to Your Site
In 2019, video will make up 80% of all consumer Internet traffic, according to Cisco. If your dealership…
Marketing May 17
SEO Marketing Spending Will Be Worth $80 Billion by 2020
Over the past few years, it’s no secret that Google has made dramatic changes to their algorithm in…
Marketing May 17
Digital Natives Are Tired of Brands Shouting at Them: New Lithium Study Offers a More Productive Approach
Brands are eagerly trying to build trust and loyalty with consumers in the U.S. through social media, but…
Dealer News May 17
Rethinking Marketing ROI
It seems like everywhere you turn, there is an immense amount of conversation and pressure to drop your…
Marketing May 17
6 Characteristics of High-Converting CTA Buttons
Your CTA buttons are some of the most important little things in all of ecommerce. I’ve written plenty…
Marketing May 17
How Dealers Are Handling Avalanche of Recalls & Stop-Sales
Even before the National Highway Traffic Safety Administration expanded the Takata airbag inflator recall earlier this month, several…
Dealer News May 17
