Defining Your Advertising Target Is Your Best Brand Strategy
By Jim Boldebook, Founder, CBC Automotive Marketing Ricky Nelson was a big rock and roll star in the…
Marketing October 1Latest in: News
10 Social Media Tips for Car Salespeople
By Kathi Kruse, Founder, Kruse Control Inc. The car industry is changing, as are automotive salespeople too. Some…
Marketing October 1Digital Retailing Online Experience Versus In-Store
By Melanie Borden, VP of Marketing, Celebrity Motor Cars Last month kicked off a series of articles I’m writing…
Marketing October 1Interview with W. Carroll Smith of Monument Chevrolet
Monument Chevrolet in Pasadena, Texas, has been serving the Houston-area since 1974. It is a family-owned and operated…
Dealer News October 1
DMS Conversion: Careful Planning is Essential
By Sally Lopez and Edmund J. Reinhard As software vendors develop more powerful types of dealership management system…
Leadership October 1Budget – We Don’t Need No Stinkin’ Budget
By Ed Kovalchick, CEO & Founder, Net Profit Inc. Of course, some will remember this oft-repeated and well-known…
Leadership September 30Could You Use Another 1% in Net Profit This Year?
By Doug Austin, Founder & President, StrategicSource, Inc. My team and I just returned from a dealer-related trade show…
Leadership September 30Evolution Revolution: A Word to Successors
By Loyd Rawls, Chairman, The Rawls Group I was traveling with Dr. Merlot while visiting a new client, and…
Leadership September 30Build & Develop the Right Team—Your Success Depends on It
By Chuck Barker, President & Founder, Impact Marketing & Consulting Group Build it and they will come… Sales…
Leadership September 30
