Mike Reichenbach, Ford Lincoln Mercury
Prior to becoming a dealer, Mike Reichenbach was a factory guy working at Ford Motor Co. After deciding…
Dealer News October 1Latest in: News
It Turns Out You Can Fix Stupid — Part 2
In my last column I wailed about free or dirt cheap oil changes, no appointments, and ridiculous commitments…
Dealer News September 13Four Facts About Servant Leadership
“Servant leadership” has been a business buzzword the past three decades. But in the 1,000 leadership presentations I’ve…
Dealer News September 9Get Tough, Take Control of Flat Rate Hours
Of course I am speaking of the all important, yet fleeting Flat Rate Hours here. These are the…
Dealer News September 2Cutting Expenses Leads to Record Dealership Profitability
In my early years in the auto retail industry a dealer told me, “You cannot cut your way…
Dealer News September 1Quit Changing the Pay Plan!
If you ask 10 service managers to define the perfect pay plan for service advisors, you will get…
Dealer News September 1Structure and People: The Key to Executing a Great Process
If process is the foundation of superior Internet sales performance, then structure and people are what leverage that…
Dealer News September 1Every Month Should Be a Record
While I was on a conference call with a dealer-client the other day, the Dealer Principal commented on…
Dealer News September 1Moving from the Physical to the Virtual Sales Space
In April, I attended the 8th Digital Dealer Conference and Exposition in Orlando. It’s a strong conference that’s…
Event News September 1
