Social Media – Is it a Fad or Real?
In my job, I often travel the country to speak to various automotive groups or facilitate classes for…
Dealer News August 1Latest in: News
First Impressions
I was pleasantly surprised to attend a sales and marketing conference and the keynote started his speech with…
Dealer News August 1Reaching the ‘Gotta Buys’
A few years back I authored an article for Dealer magazine exploring the two basic types of customers…
Dealer News August 1Don’t Forget the Fixed Assets
A few times each year, I ask one of my law partners to prepare a guest article for…
Dealer News August 1Using Technology to Reduce your Failure Rate
Your prospect database is one of the most valuable marketing tools for determining what you could do to…
Dealer News July 28Your Baggage Affects Everyone’s Journey!
Throughout life, it’s common for people to rush headlong towards a goal and then once they get there…
Dealer News July 14Sixty-five Leads a Month per ISM: The Selling Sweet Spot
Phil Cash believes that a good Internet sales manager is more likely to sell 16 units a month…
Dealer News July 4
Dennis Snyder, Rich Ford
Customer satisfaction is a big deal at Rich Ford. It’s such a big deal, when one irate…
Dealer News July 1“Lincoln Dealers” the truest form of entrepreneurship
I have had the privilege in my automotive career since 1971 to see a lot of old brands…
Dealer News July 1
