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Latest in: News

Keeping in Touch with Customers

How many email addresses do you have in your DMS database?  Most have less than 25%.  You might…

Dealer News May 1

Sales Call Conversion: How to get Appointments to Show!

The 10th Digital Dealer Conference & Exposition in Orlando last month was the best ever.  One major concern…

Dealer News May 1

Customer Review Sites are Expanding the Reach for Word of Mouth Marketing

Do you really know what your customers think about your business? In a previous article, I spoke about…

Event News May 1

The Most Important Factors to Guarantee Internet Sales Success

Heavy title, I know. As those of you who attended last month’s 10th Digital Dealer Conference and Exposition…

Dealer News May 1

So Do You Want More Lead Conversion Out of your Web Site…Really?

I spend as much time outside of the car business today as I do in it and many…

Dealer News May 1

Dealer Group Web Sites… Play Fair

We work with multiple dealer groups, and they all have their own preferences on how inventory and leads…

Dealer News May 1

Retention is the New Buzzword for Success!

For the first 100 years of the automotive industry, the main thing you heard about at 20 group…

Dealer News May 1

Lack of Documentation Can Lead to Liability

Proper documentation has been a frequent theme of my articles. Dealerships face potential pitfalls if they fail to…

Dealer News May 1

Eliminate Doubt and Satisfy Customers’ Needs with a Consultative Approach

Interacting with informed customers can be a challenge as dealers try to overcome their concerns throughout the shopping…

Dealer News May 1