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Helion Founder, an Information Technology Strategies Expert, Explains How to Corral the Dealership Technology Beast

You can sum up your feelings about your dealership’s technology systems in two words: headache and expensive. Reliable,…

Event News February 8

Subaru “Dog Tested. Dog Approved.™” Campaign Returns with a New Pack of Dogs and New Canine Social Capabilities

CHERRY HILL, N.J. — Subaru of America, Inc. today announced the return of its “Dog Tested. Dog Approved.” campaign. …

Dealer News February 8
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Super Bowl Advertising Insights: Which Super Bowl Ads Scored the Highest Audience?

Based on Kantar Media Audiences’ commercial ratings analysis for Sunday night’s Super Bowl telecast, Cadillac scored the highest…

Dealer News February 8
Main Featured

GM: Cadillac Super Bowl Spot Most Watched in U.S. History

DETROIT – Cadillac’s 30-second preview of the upcoming 2013 ATS compact sport sedan shown in Sunday’s Super Bowl…

Dealer News February 8

Morpace finds that factory image programs remain important to dealers and OEMs

FARMINGTON HILLS, MI – Factory image (also known as facility assessment) programs and high manufacturer standards for dealerships are…

Dealer News February 8

AutoTrader.com Enhances Connections Solution With New Chat Dashboard and Sitelink Pro

ATLANTA — AutoTrader.com is making it easier for dealers to provide a better shopping experience online with enhanced features…

Dealer News February 8

Leading Automotive CRM DealerSocket Announces Five New Products at the 2012 NADA’s Annual Conference

SAN CLEMENTE, Calif. — Leading auto dealer CRM DealerSocket (DealerSocket.com) announced five new products that were showcased at 2012…

Dealer News February 8

AutoTrader.com Shows Direct Impact of the Big Game’s Automotive Ads to Website Usage and Shopper Behavior

ATLANTA — As the leading online resource in the automotive marketplace, AutoTrader.com makes its mark on the big game…

Dealer News February 8

Media Experts Discuss Leveraging Video to Drive Google Organic Search and Website Conversion

According to Google, 80% of auto shoppers watched an online auto video of the car of interest during…

Marketing February 8
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TrueCar Updates Dealer Program Standards to Enhance Transparency

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Questions for Dealers Choosing Tech

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