Two Traditional Management Practices That Undermine Used Vehicle Potential
I’ve long advocated that dealers need to recognize the primacy of the used vehicle department as an engine…
Leadership March 4Latest in: News
Content is STILL King
Many years ago, I heard an influential digital marketing speaker tell his audience that the most important next…
Dealer News March 4
The Price is Right… Right?
How Credit Soft-Pulls Can Save No-Sales and Turn Applications Into Handshakes Bringing a real-time soft pull credit pre-screen…
Dealer News March 4
Beyond Friends – Learning to Love Facebook (And Use It As a Force For Real Marketing Goodness)
If you’re still stuck in “kill mode” — blasting top-of-mind awareness ads on traditional media shotgun style, keeping…
Dealer News March 4
The Good, the Bad and the Ugly – Using Analytics to Make Your Advertising Better
I have a friend that does friends’ tax returns… for free. It’s like Sudoku or a big crossword…
Dealer News March 4
First Cars Pulled from Sinkhole at Corvette Museum
First cars pulled from sinkhole at Corvette museum, according to The Detroit News. The recovery of eight classic…
Dealer News March 4
Trust Me: A Great Way to Build Customer Trust in Your Brand
This time, it’s all about trust. Trust contributes to customer loyalty, but how do you get there? How…
Dealer News March 3
A Pig Can Win More than One Blue Ribbon
Now that may be a hell of a comparison but if you stop and analyze it, it could…
Dealer News March 3
Stop the Trial Closes
In 2013, we saw the greatest increase in retail auto sales in the last six years. Industry researchers…
Dealer News March 3
