Want more clients? Use these social media strategies, from CNBC.
Social media has made it to the financial advising industry, and it can be very powerful—if you know how to use it.
If you have good content, people will read it. But if you have great content, people will share it—and that’s key if you want to exponentially grow your business. An effective social media strategy can single-handedly create a following of thousands—and a flow of prospective clients—in just a short period of time.
CNBC.com spoke with several advisors—successful social media pioneers—about their strategies and tactics.
Compelling content
Certified financial planner Eric Roberge founded his virtual fee-only practice, Beyond Your Hammock, in August 2013. In 17 months he has picked up 21 clients.
How? By “spreading myself across the Internet,” he said. “I just started writing my blog, and that created everything else.”
