CarStory gave a random pool of participants, ages 18 to 65 years, a list of the top 25 used car features as identified by their data science team as being high in consumer demand. Each participant selected their “must-haves” from among the list.
What did they choose?
Music / Media connectivity!
TIP: HIGHLIGHT the media connectivity features on each of your Used Cars (New too)! Bluetooth, iPhone/iPod, MP3, USB – mention any iPhone and Android compatibility!!
- Take additional close up photos of the iPhone/iPod/USB connections or adapter.
- Get a close up photo of the Bluetooth icon.
- Another photo and highlight any mention of iPhone and Android connectivity.
- Mention these features in bold & CAPITAL text in your vehicle descriptions.
- Start your vehicle descriptions highlighting mobile connectivity.
- Don’t forget to mention it in your Walkaround Video.
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