Marketing & Advertising
How to Close the Gap Between Sales and Marketing
How to close the gap between sales and marketing, according to Marketing Profs. In my days as vice-president of marketing at several technology companies, I distinctly remember how difficult it was for my team of marketing professionals to command the respect of the...
Length of car loans rises, helps fuel sales
Length of car loans rises, helps fuel sales, according to The Detroit News. New car and truck loans have ballooned to an average of 5 1/2 years from four to five years not long ago, allowing buyers to afford more expensive vehicles and fulfill their urge to drive the...
Tim James, VP of Sales with Flick Fusion, to Present “Video Marketing Tips, Trends, & Practical Uses” at Digital Dealer 17
Flick Fusion, the industry's leading video marketing provider, announced today that Tim James, Vice President of Sales with Flick Fusion, will present "Video Marketing Tips, Trends & Practical Uses" at the upcoming 17th Digital Dealer Conference & Exposition...
Body Shop Safe Practices Quick Guide
There are a variety of best practices that will keep your employees safe. Implement the following to protect your employees: Dry Clean-Up Dry clean-up methods, such as High Intensity Particulate Arrestor (HEPA) filtered vacuum systems, remove particulates and toxins...
Reduce Your Environmental Impact to Improve Business
Reduce your environmental impact to improve business, according to Search Auto Parts. When I spoke at an industry event earlier this year about our company’s efforts to “go green,” I didn’t focus on the environmental importance of that effort. It’s not that I don’t...
The Benefits of Responsive vs Adaptive Design
Over the past several years, mobile web use has nearly tripled, and now delivers more than 30% of web traffic. And though mobile users were assumed to skim headlines instead of actually reading articles, recent studies have shown that more and more users are regularly...
Car Sellers Refine Pitch to Women
Car sellers refine pitch to women, according to Wall Street Journal. On a recent hot summer night outside Detroit, a 62-year-old woman sat in a chair watching the Telegraph Cruise, a classic-car parade on Telegraph Avenue in Taylor, Mich., when a stranger approached...
Former CFPB Official Offers Buy-Here, Pay-Here Advice
Former CFPB official offers buy-here, pay-here advice, according to Used Car News. Rick Hackett, former Consumer Financial Protection Bureau assistant director and current partner at Hudson Cook, is advising buy-here, pay-here auto dealers of eight specific steps they...
Do You Have An Accurate View Of Profit Potential?
Do you have accurate visibility into the profit picture on each vehicle? After all, profit isn’t merely based on what you sold the car for minus what you paid to acquire the inventory. There are several other categories along the way that can erode profit potential....
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