Marketing & Advertising
4 Tips for Saving on Your Auto Dealer Surety Bond
Driving a car is a quintessential part of American life, so becoming an auto dealer is a great career option. Whether an aspiring auto dealer is interested in selling new or used cars, every state has a similar process they’ll have to follow. The first steps are...
We Need More Cowbell with Anthony Bartoli and Rich Lucy
The automotive landscape is changing at a rapid pace and that pace is quickening. Every day, week, month, and year, the car business is evolving, and in doing so, vaguely resembles the business that many of us started in years ago. A sales department that once...
Are You Future-Proofing Your Marketing? Do You Want to See ROI from Social Media?
What’s the name of the game in automotive? It’s generating floor, phone, and digital traffic, managing expenses, and getting more bang for your buck. While ensuring the prospect and customer are happy with their product, process, and service experience. And this means...
‘Hiring Our Heroes’ Helps Fuel Auto Dealer’s Drive To Hire Veterans
Hiring our heroes helps fuel auto dealer's drive to hire veterans, according to Forbes. While attending a “Hiring Our Heroes” job fair at Fort Bliss in El Paso earlier this year, I had a chance to talk with Steve Fox, a local auto dealer I’ve known for many years. In...
Cutting Through The Advertising Bull$#!+
Whether we like it or not, the days of simple advertising are long gone. The rise of digital technologies and the fragmenting of TV have changed the paradigm forever - and in a crowded multimedia market, it is becoming increasingly difficult to tell the brilliant from...
It’s All About Relevance – Using Predictive Analytics to Engage Your Customers
Today’s web-savvy auto consumers are demanding more from their car shopping experience. With more addressable channels and higher customer expectations, dealerships need to do more to compete for customers and their business. So what can dealerships do to make...
Manheim’s Enhanced Vehicle Imagin Suite Expands to 20 Auctions
Customers who have struggled to find vehicle condition reports with consistent imaging quality can rest easier thanks to Manheim’s investment in its new Enhanced Vehicle Imaging Suite. Introduced to customers in May, the Enhanced Vehicle Imaging Suite is now at 20 of...
LotLinx Grows Executive Team with Dave Shefferman as Vice President of Product Management
LotLinx, developers of the auto industry’s first direct linking technology platform, is pleased to announce the appointment of Dave Shefferman as vice president of product management. Shefferman has nearly two decades of experience in the high tech and automotive...
DealersLink® is Now an Autonation Approved Vendor
DealersLink®, the nation’s premier dealer direct marketplace, is now an AutoNation Preferred vendor. All 270 AutoNation dealerships now have approval to implement the DealersLink® suite of tools at any of their locations. DealersLink® thus far has exceeded the...
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