Marketing & Advertising
Kia Motors America Selects Dealertrack’s Intelligent Payment Calculator for Kia.com
To help optimize the online to in-store shopping experience for Kia.com website shoppers, Dealertrack Technologies (Nasdaq: TRAK) today announced that Kia Motors America (KMA) now features Dealertrack’s PaymentDriver® on the manufacturer’s website – Kia.com....
By the Numbers: Are Your Financing Offers Falling on Deaf Ears? Salespeople are Your #1 Communicators!
How do you persuade a customer to come into your dealership and buy a vehicle? It’s one of the most basic questions any dealer can ask, and yet finding an answer that works is a tall order. Hundreds and more strategies have been created and implemented to answer that...
Liquid Motors Experiences Continued Record Growth for the Multi-Listing Wholesale Remarketing Service
Liquid Motors experiences continued record growth for the Multi-Listing Wholesale Remarketing Service for commercial accounts, auto auctions and auto dealerships. In the past 2 months, Liquid Motors’s customers have listed nearly 100,000 vehicles resulting in close to...
Why IIPP is Important to You
You never know when a life altering event or fatality is going to strike. Unfortunately they do happen in the workplace and most often occur from unknown or unpredictable circumstances. The incidents frequently result from: Distracted driving mishaps Falls Harsh...
Flick Fusion Partners with LT2 to Bring Video Marketing Solutions to Commercial Truck, Equipment & Power Sports Industries
Flick Fusion (www.flickfusion.com), today announced a partnership with Lighthouse Technology Team (LT2) to bring video marketing solutions to the commercial truck, equipment, cycle, recreational vehicle (RV) and power sports industries. Effective immediately, the...
First Impressions and Other Customer Service Essentials
There are two kinds of customers who come in for automotive shop repairs. The first is no stranger to turning a wrench. She would do the job herself if she had a lift at home. In years past, plenty of customers fit that bill. As engines and the necessary tools have...
Selling in Our Own Comfort Zone
I am really enjoying being back on the 20 group speaking circuit. Some of these groups I spoke to 20 years ago and recently it has really opened my eyes to the basic philosophy of where we have come in our industry based on our own performance. The one thing I always...
Ways to Minimize a Seasonal Slump in Your Used Vehicle Department
As the fall season is firmly upon us, I see three potentially problematic trends for dealers in used vehicles. First, inventory levels are climbing. For many dealers, the increases are due to a rise in the number of off-lease and trade-in vehicles that flow from new...
MaritzCX Redefines the Business of Customer Experience, Seizes Global Technology Lead
Maritz Holdings Inc. (MHI) and Allegiance Software, Inc. (Allegiance) today announced the intent to create a new independent company, MaritzCX™, through the acquisition of Allegiance and subsequent combination with Maritz Research Inc. The new stand-alone company will...
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