Marketing & Advertising
Website Enhancements Aid Both Dealer and Customer, Says Strategist
Website Enhancements Aid Both Dealer and Customer, Says Strategist, from Wards Auto. David Winslow’s car-buying experience went pretty well, but not perfectly. He spotted some flaws. For example, he detected a disconnect between his online research and off-line...
Holiday Discounts Drive November Auto Sales
Holiday Discounts Drive November Auto Sales, from American International Automotive Dealers. Low gas prices and interest rates combined with clever Black Friday marketing at the end of the month to create the perfect storm of sales. Honda was up 4.9 percent, Subaru...
Major Acquisitions Skyrocket U.S. Dealership Buy/Sell Activity – Up 89% Year-Over-Year
Major Acquisitions Skyrocket U.S. Dealership Buy/Sell Activity – Up 89% Year-Over-Year, from Business Wire. Acquisition activity soaring; Berkshire Hathaway acquisition of Van Tuyl and Lithia acquisition of DCH push pricing expectations to record peaks,...
Women’s Wednesday #20: Report: Top Sites Visited by Women When Buying a Car
Womens-Drivers.com, the leading dealer ratings and review site for Women buyers, conducts ongoing research through our Women’s Satisfaction Index (WSI®) report to provide dealers with important insights into buying habits of women. Women-Drivers.com asks women to...
NADA Unveils Third Annual Industry Report on Dealership Workforce
Findings Show U.S. Auto and Truck Retailers Helping to Drive Economic Growth By Providing More Jobs, Above-Average Wages, Weekly Earnings Increases McLean, Va (December 3, 2014) – The National Automobile Dealers Association (NADA) has unveiled its third annual...
New Research: One Third of Consumers Plan to Hit the Road for Winter Holidays; One in Six to Put Over 1,000 Miles on Odometer
With gas prices at five-year lows, a new survey from DMEautomotive shows that car travel is the way to go for 35% of travelers over the winter holidays; and these consumers are making sure their ride is safe: 90% plan pre-trip maintenance Daytona Beach, FL – December...
Loan Amounts Reach Record Highs in Q3
Loan Amounts Reach Record Highs in Q3, from F&I Magazine. The average dollar amount for both new and used vehicle loans reached all-time highs in the third quarter of 2014, according to Experian Automotive’s latest State of the Automotive Finance Market report. The...
New Auto Group to Sell Cars Online Using Breakthrough Technology
New Auto Group to Sell Cars Online Using Breakthrough Technology, from Sys-Con Media. Two life-long friends, Katie Bowman Coleman, owner of Bowman Chevrolet in Clarkston, MI and Sam Slaughter, owner of Sellers Buick-GMC in Farmington Hills, MI have merged their...
Leading IT With Dealers and Customers in Mind
Leading IT With Dealers and Customers in Mind, from CIO Insight. At Asbury Automotive, CIO Barry Cohen leads the IT organization with dealers and customers in mind, and is making IT a broader driver of value to the company. Asbury Automotive is a $5.3 billion...
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