Marketing & Advertising
Shoppers Bite at Dealership Sweet Spots
Shoppers Bite at Dealership Sweet Spots, from Wards Auto. Knowing what to put where on a website no longer is guesswork, says consultant John Quade. It’s your website, but it’s for your customers, marketing consultant John Quade tells dealers. “Your website is not...
Autoweek names Best of the Best/Car and Truck for 2015
Volkswagen Golf GTI and GMC Canyon signal a strong year for design, performance and value DETROIT, MI, Dec. 16, 2014—Today, Autoweek named the Volkswagen Golf GTI as its Best of the Best/Car for 2015, beating a group of finalists that includes the Alfa Romeo 4C, Ford...
Biggest Misperception When Shopping for an End-of-Year Car Lease: Outgoing Model Year Is Cheaper
Swapalease.com Offers Several Tips for Consumers Hunting End-Of-Year Lease Deals CINCINNATI, OHIO (December 15, 2014) – Conventional wisdom among many end-of-year car shoppers is to choose the outgoing model year in order to save a few dollars. However, an analysis by...
Dealers Move Beyond Doughnuts
Dealers Move Beyond Doughnuts, from New York Times. Corrie Watson and her twin brother, Will Churchill, wanted a strategy to attract younger customers to their three sizable family-owned automobile dealerships and to keep them coming back for decades. “We all sell the...
Subaru dealers get financial aid to boost fixed-operations capacity
Subaru dealers get financial aid to boost fixed-operations capacity, from Automotive News. Subaru dealers were given preliminary details of the brand's new program to increase fixed-operations capacity at its U.S. dealerships. Called Fixed Operations Expansion, or...
The Service Drive: Your Other Sales Floor!
Happy New Year! For those of you headed to the NADA Convention in San Francisco January 22-25, I will be leading a fixed ops workshop again this year. This article is a sneak preview of my presentation. I’ll also be covering the same material in a free online webinar...
$33.5 Billion in Used Sales Last Month
$33.5 Billion in Used Sales Last Month, from Auto Remarketing. Led by a nice boost in the number of late-model vehicle sales, the total value of all used cars sold last month climbed 15 percent year-over-year and reached $33.53 billion, according to data and analysis...
Lower Used Car Prices Cut Both Ways
Lower Used Car Prices Cut Both Ways, from Forbes. Used-car prices are in a general decline, despite some ups and downs, and despite the fact that used-car prices have remained higher, longer, than many analysts expected. In fact, the wholesale price of the average...
Used-Car Prices Dropping, Not Crashing
Used-Car Prices Dropping, Not Crashing, from Wards Auto. Rising new-car sales and incentives end a streak for pre-owned vehicle values. A drop in used-car prices doesn’t mean they’ll crash and burn, say automotive remarketing experts at a conference here. Chatter of a...
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