Marketing & Advertising
Let’s Rate the 60-Minute Car Deal
Let’s Rate the 60-Minute Car Deal, from Wards Auto. Most people want a quality dealer relationship more than an express purchase, says DealerRater CEO Gary Tucker. Are 1-hour car deals do-able? That’s a discussion topic in an age when vehicle shoppers, especially...
Toyota plans $126M expansion of MI R&D facility
Toyota plans $126M expansion of MI R&D facility, from Auto Blog. Toyota has just announced that it will be investing $126 million to expand its operations in and around Ann Arbor, MI. The move will add around 85 jobs. In addition to expanding its Ann Arbor powertrain...
Digital storefront is a gutsy move
Digital storefront is a gutsy move, from Automotive News. At Foresight Research, we believe AutoNation is making a gutsy move by building a digital storefront for new-auto purchasers ("The retail game is about to change," Nov. 17). Our 2014 Dealership Immersion Report...
Flick Fusion Introduces VidMagnet(TM), An Inventory Video Add-On Designed to Drive More Traffic to Auto Dealer Websites
Urbandale, IA--December 22nd, 2014--Flick Fusion (www.flickfusion.com) today introduced VidMagnetTM, a powerful addition to inventory videos that leverages Video SEO (VSEO) and drives more traffic from YouTube and other video websites to auto dealer websites. When a...
Tech Mahindra Aims to Achieve Leadership in Automotive Aftermarket Sector
Launches a platform solution which would transform existing cars to smart and connected devices Tech Mahindra Ltd. a specialist in digital transformation, consulting and business re-engineering today announced the launch of Automotive Suite Solution. It enables Tech...
Injury and Illness Prevention Programs and the Bottom Line
An Injury and Illness Prevention Program is a commonly known process that works to proactively lower work place hazards. These programs focus around lowering injury, illness, and fatalities, and can also help lower your bottom line. Studies nationwide have shown that...
Honda Gives Dealers Social Amp For Toy-Character Holiday Ads
Honda Gives Dealers Social Amp For Toy-Character Holiday Ads, from Forbes. Auto brands and dealers still have a long way to go to coordinate their marketing efforts effectively in the digital age, but Honda has harnessed up Pokey and enlisted G.I. Joe to get the brand...
Does Negotiating Cost Dealers Too Much?
Does Negotiating Cost Dealers Too Much?, from Wards Auto. Although people often say they disdain negotiating, the reality is they readily partake in it, often initiating it. Surveys indicate most car buyers dislike dealership price negotiations, but Gary May isn’t so...
MIGHTY ECONOMIC ENGINE Study shows region’s auto dealers pump $2.3B annually in sales into economy and provide 3,300 full-time jobs
MIGHTY ECONOMIC ENGINE Study shows region's auto dealers pump $2.3B annually in sales into economy and provide 3,300 full-time jobs., from Lehigh Valley Business. Car sales are soaring and expected to get even better. The result is that sales and employment in the...
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