Marketing & Advertising
Used Auto Sales Business Plan
Used Auto Sales Business Plan, from Bplans. Executive Summary There is a need in Lane County for a large selection of quality used cars, and Integrity Auto Sales will sell these top-quality used vehicles at a competitive price. The owner and sales manager have over 30...
This Week in Car Buying: Surfing the coming used car Tsunami
This Week in Car Buying: Surfing the coming used car Tsunami, from Kelley Blue Book. A byproduct of the all the frenzied year-end new car sales activity is that this robust market will contribute to a future glut of used cars in the not too distant future. Which means...
ProMax Unveils New Mobile Workplan and Workscreen for NADA 2015!
ProMax Unveils New Mobile Workplan and Workscreen for NADA 2015!, from Journal-News. ProMax Unlimited bolsters its award-winning software package with two big additions to its mobile platform. Dealer Marketing Services, the makers of ProMax Unlimited, recently...
Auto dealers want to deal, analysts say
Predictions for 2015—and Beyond, from Journal-News. Is this week the best week of the year to buy a new car? Depends on whom you ask. Some analysts call the year’s final few days prime time to approach auto dealerships with bargaining authority. Automakers are...
Predictions for 2015—and Beyond
Predictions for 2015—and Beyond, from Dealer Marketing Magazine. We’re at the start of a New Year, which is a great time to think about what’s ahead in 2015. So I thought I would share my top five predictions for 2015. First, I think 2015 will be a very good year for...
U.S. Auto Sector Tries to ‘Out-German the Germans,’ Says Cadillac CMO
U.S. Auto Sector Tries to 'Out-German the Germans,' Says Cadillac CMO, from Advertising Age. Uwe Ellinghaus keeps finding himself in hot water for the things he says. Most recently, he took flack from the auto industry for declaring, "When I recruit people, I do not...
How digital strategies draw auto shoppers onto the dealership floor
How digital strategies draw auto shoppers onto the dealership floor, from Crain's Detroit Business. Dealerships for vehicles manufactured by Detroit’s Big Three have the benefit of carrying reputable, world-class automotive brands. Thanks to well-funded, sophisticated...
Three Ways To Minimize Discounts and Improve Front-End Margins
If dealers compare their current front-end gross profit averages in new and used vehicles to similar data five years ago, you’d likely notice a troubling trend. I’ve conducted this exercise with dealers recently as part of conversations about margin compression in...
Using Mobile Technology to Help Close a Car Sale
Selling cars can be a competitive business to say the least. The high number of dealerships and qualified salespeople make it a necessity to have and use all the available tools out there to ensure you are providing the most information and the best customer service...
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