Marketing & Advertising
January Auto Sales Set Quick Pace for 2015
International Nameplate Dealers Announce Monthly Sales Alexandria, VA (February 4, 2015) – The American International Automobile Dealers Association (AIADA) today released January 2015 sales figures for the international nameplate automobile industry. AIADA represents...
Car Ownership Has Peaked—or Maybe It Hasn’t
Car Ownership Has Peaked—or Maybe It Hasn’t, from Money Magazine. After a strong January for the auto industry, forecasts call for rising car sales in 2015—followed by more increases in the years ahead. So what's this business about already hitting "Peak Car"? Based...
Are You Sure You Know What the Customer Wants?
Every day prospects walk on the lot and ask, “Do you have a white something?” And almost without exception, the average salesperson starts assuming that... the vehicle is for them; they want it: they know all about it; they’ve already driven it; they’ve got to have...
Autosoft, Inc. Certifies Dealer Engage CRM and Marketing Solutions Integration with FLEX DMS
Integration helps automotive retailers reach more customers and increase revenue with highly targeted marketing campaigns WEST MIDDLESEX, PA – February 3, 2015: Autosoft, Inc., a leading national dealer management systems (DMS) provider, announced that Dealer Engage...
Sam Swope Honda World: Kentucky’s No. 1 Honda Store Has Record Year With iPad-Driven Sales Process
One of the reasons why Sam Swope Honda World, located in Louisville, Kentucky, is so successful is because they don’t rest on sales methods that worked on yesterday’s consumers. Sam Swope is the No. 1 Honda store in Kentucky in sales, selling 65% of all new cars in...
Black Book & Fitch Ratings Release 2015 Vehicle Depreciation Report
Segment Retention Volatility & Off-Lease Increases Will Accelerate Depreciation in 2015 LAWRENCEVILLE, GA (February 3, 2015) – Vehicle depreciation is expected to accelerate in 2015 as increased used-car supply and larger off-lease volumes place pressure on...
Update: Environmental Scores for All 2015 Cars and Trucks to be Released
On Thursday, February 5, the American Council for an Energy-Efficient Economy (ACEEE) will announce this year's "Greenest" and "Meanest" vehicles, along with environmental scorings of all model year 2015 cars and trucks. The vehicle scores will be featured on...
What Can Your Dealership Learn from the Digital Trends of 2014?
What Can Your Dealership Learn from the Digital Trends of 2014?, from Dealer.com. Compared to desktop and tablet traffic, mobile traffic experienced the largest jump, a 41 percent page visits increase since 2013. The mobile usage increase didn’t stop there; since...
An Argument for Personalization in 2015
An Argument for Personalization in 2015, from DealerRefresh. Okay, we get it. 2015 is the year of Customer Experience. But what is the first tangible step that a dealership can take toward not just better customer experience, but the sort of award winning, mind...
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