Marketing & Advertising
A Template for Dealership Compliance
A Template for Dealership Compliance, from Fixed Operations Insight. Given the many and various ways in which a dealership must comply with one federal regulation or another, dealers must keep eyes roving over their compliance risk points. Having a compliance...
Flick Fusion Announces Availability of 2015 Makes and Models In Expanded Library of PicMotion New Vehicle Inventory Videos
Urbandale, IA--February 2nd, 2015--Flick Fusion (www.flickfusion.com) today announced the availability of 2015 makes and models in an expanded library of PicMotion new vehicle inventory videos. In partnership with Chrome Data (www.chromedata.com), Flick Fusion's...
Six Steps to Help Meet Service Goals In 2015
My job involves working with hundreds of dealerships on an annual basis. Because of this, I’ve had the opportunity to talk with some of the top service departments on the planet. In so doing, I have been fortunate to learn a tremendous amount about what these...
Lexus RC 350 Super Bowl XLIX Commerical Scores Highest in Consumer Interest, According to Kelley Blue Book
BMW i3, Mercedes-Benz AMG GT Also Among Top Three Models; Kia Steals the Show in KBB.com New-Car Searches of All Advertised Brands IRVINE, Calif., February 2, 2015 – The Lexus RC 350 increased 1,820 percent in new-car searches on KBB.com, the most of any advertised...
Study Up on Adverse Action
Study Up on Adverse Action, from Dealer Marketing Magazine. The purpose of articles like this is to help dealers improve their operations, avoid pitfalls, and correct practices that could ruin their dealership reputation, revenue or both. This advice is about the...
Rumors of the F&I Managers’ Death Have Been Greatly Exaggerated
Rumors of the F&I Managers' Death Have Been Greatly Exaggerated, from Driving Sales. For several years there has been some banter concerning the demise of the F&I Manager position. A focus on the need to speed up the car-buying process and improve customer...
Finding the Right Mix
Finding the Right Mix, from F&I Magazine. A minister’s lesson about having too much of a good thing turns out to be a great guide for lender selection. His Madness offers a few other tips for managing those relationships. It’s difficult to ignore the bank reps who...
Auto Dealers Adopting GPS for Profitable F&I and Lot Management, According to New Study by SkyLINK
Auto Dealers Adopting GPS for Profitable F&I and Lot Management, According to New Study by SkyLINK, from Yahoo Finance. National trend study also reveals most dealers are bullish on aftermarket product sales, although new federal regulations are influencing their...
New- and Used-Vehicle Markets In It Together
New- and Used-Vehicle Markets In It Together, from Wards Auto. The pre-owned market is a “critical link in the automotive ecosystem,” says Tom Webb, Manheim chief economist. Every used car begins as a new car. That’s a reason the new- and used-car markets are tied to...
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