Marketing & Advertising
Electric Cars Gain Ground in Environmental Vehicle Rankings
Smart ForTwo Electric Drive Tops Greenest Vehicles List; American Electric Vehicles Make a Strong Showing Washington, DC (February 5, 2015): Today at greenercars.org, the American Council for an Energy-Efficient Economy (ACEEE) released its 18th annual comprehensive...
Confused at the car dealership? Chances are, so’s your salesperson
Confused at the car dealership? Chances are, so's your salesperson, from AutoBlog. You remember Rikk Wilde. The Chevrolet regional manager became an immediate sensation last fall when he stammered through his World Series presentation and delivered his now-famous...
Car Brands Are Starting to Get the Marketing Data They’ve Always Wanted: Digital ad targeting and auto designs are better for it
Car Brands Are Starting to Get the Marketing Data They've Always Wanted: Digital ad targeting and auto designs are better for it, from AdWeek. The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to...
Cue from airlines helps dealership cut no-shows
Cue from airlines helps dealership cut no-shows, from Automotive News. The "appointment boarding pass" notifies them that their "booking is confirmed," and includes a reservation number, appointment time and date. In the fall of 2012, Robert Karbaum sat at a gate at...
Shiny Objects and Technology
Shiny Objects and Technology, from Dealer Marketing Magazine. Tools to Increase Your Business Aren't Worth Much Without Follow-up and Training The recent NADA Convention is over. As always, there was plenty of information to gain and a lot of shiny objects being...
The Price of Technology
For many years, price was the most important deciding factor in picking a DMS system. As a consultant, I’d do a detailed “apples to apples” comparison of a dealer’s R+R bid to the ADP proposal. It wasn’t an easy task because these bids were complicated. As they say in...
Email Marketing Tips/Tricks for Automotive Dealers
Email Marketing Tips/Tricks for Automotive Dealers, from Today's Dealer. Smart email maremail-follow-upketing can be a great way to drive customers through the door, and convert those curious lookers into eager buyers. You may not think that email marketing for local...
Is Your Dealership Ready to Dominate 2015?
Is Your Dealership Ready to Dominate 2015?, from 9Clouds Automotive Marketing. The first month of 2015 has come and gone. Did you make the most of it? 2015 promises to be a big year for automotive marketing, but you have to be ready to adapt your marketing approach...
What Is the Google+ Rel-Publisher Tag, and Why Is It Important?
What Is the Google+ Rel-Publisher Tag, and Why Is It Important?, from Opportunity MAX. Are you aware of Google Tag Manager? Many people may not realize what exactly Google Tag Manager is and the role it plays in enhancing site search engine optimization (SEO). Google...
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