Marketing & Advertising
Marketing Ideas for Car Dealers
Marketing Ideas for Car Dealers, from Customer Think. A lot sure has changed since I first wrote about car dealers and digital back in 2011. Back then I wrote about Ford and other manufacturers leading the way but unfortunately leaving their dealerships behind when it...
Auto dealers urged to improve protection of buyer data
Auto dealers urged to improve protection of buyer data, from The Detroit News. As car-buying increasingly shifts to online research and purchasing, some industry groups are urging dealers to better protect customers' personal information — things like Social Security...
Love the Process for Stronger Closings
Love the Process for Stronger Closings, from Automotive Training Concepts. Brian Tracy, long known for straight-forward advice and savvy business techniques, has a classic video worth watching called 24 Techniques for Closing the Sale. (Watch it here.) Though the...
Welcome to the On Demand Society
Welcome to the On Demand Society, from The Blog of Glenn Pasch. I was listening to Brian Solis’s new podcast, Context Matters, and he mentioned the term “On Demand Society” when discussing Uber and its effect on not just business, but the economy in general. His point...
The 5 Things Dealers and OEMS Can Do to Stay on Top During the Next Downturn
The 5 Things Dealers and OEMS Can Do to Stay on Top During the Next Downturn, from Ask The Manager. I hate to be the bearer of bad news, but the next down market in automotive retail is coming. No one knows precisely when – and none of us is certain what will trigger...
Boca Raton-Based Take 5 Solutions, LLC and Mitsubishi Motors, North America, Inc. – CRM Department – Announce an Exclusive Direct-Marketing Collaboration
February 18, 2015. Take 5 Solutions, a leader in multi-channel marketing, and Mitsubishi Motors North America, Inc. (MMNA), announced today that MMNA’s CRM department has formed an exclusive arrangement with Take 5 Solutions. This collaboration comprises an email and...
Flick Fusion Releases Upgraded Mobile Apps, Giving Lot Service Companies the Power to Create Inventory Videos On the Go
Urbandale, IA--February 24th, 2015--Flick Fusion (www.flickfusion.com) today announced it has released an upgraded version of its mobile apps for iPhone and Android devices. Lot service companies that provide auto dealers with inventory videos can now use mobile...
Get Your $Billion Back in the Service Lane Online
It was the talk of NADA in San Francisco: The service revenue upside is enormous, and dealers need to pay attention. Why? Thousands of local service shops have closed since 2001, while 47 million more vehicles have hit the road. With the average car being driven for...
Social Media…Is Anybody Listening?
So much money and effort is wasted in the automotive industry because so much content ends up on platforms where there is no audience. Social media can be a blackhole in which endless content is spilled, day after day. The traffic to a dealership Facebook page is very...
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