Marketing & Advertising
Playing to Customer’s Emotions in Marketing Works
Playing to Customer's Emotions in Marketing Works, from Flick Fusion. I have long preached the fact that including video in your marketing is an effective way to get customers emotionally connected to a specific car on your lot. This visual connection to the senses...
Taking Dealership Social Media Marketing to the Next Level
Taking Dealership Social Media Marketing to the Next Level, from Chatter Up. With more and more car buyers looking to social media for advice and ideas during their car search, it’s no wonder that car dealers have made an investment in their social presence. In fact,...
8 Apps to Help Your Dealership Dominate Instagram | Automotive Marketing Tips
8 Apps to Help Your Dealership Dominate Instagram | Automotive Marketing Tips, from 9Clouds Automotive Marketing. You have your dealership’s Instagram account up and running. You have a game plan. Maybe even a few likeable posts. But now it’s time to take it to the...
Black Book Data Show Domestic Cars Outperforming Trucks in January Vehicle Retention Levels
Dealers Ready for the Tax Season by Stocking Up on Cars Near the $10,000 Price Point LAWRENCEVILLE, Ga. (February 10, 2015) – According to Black Book® data, the average price of a used vehicle for model years 2009-2013 entered 2015 with mild depreciation at -1.2%...
Next subprime bubble to burst: auto loans
Next subprime bubble to burst: auto loans, from New York Post. Subprime auto loans are on the rise and, just like subprime mortgages, are claiming untold victims. Samuel Perez, 32, is still dealing with fallout from his experience with a subprime loan five years ago,...
Nissan Bringing Dealership Groups from Mexico to US Market
Nissan Bringing Dealership Groups from Mexico to US Market, from The Newswheel. Nissan has a significant market share in Mexico, and now it’s looking to bring the most successful Mexican dealer groups into the US to open dealerships in Hispanic markets. Nissan...
Changing Family Business Perspectives for the New Year
Reflecting back on Thanksgiving, Christmas and New Years you may be thinking you’ve have had all the family you can handle. No doubt, these are wonderful family holidays but within the realm of the family business it is very easy to get "over-famlied" and conclude "I...
Ford goes ‘Windy’
Ford goes 'Windy', from Morgan Hill Times. Dealership to install wind, solar power system as part of pilot program Ford Store Morgan Hill was selected as one of four dealerships in the U.S. to participate in a wind power pilot project, helping to advance the auto...
Editorial: Tesla and traditional car dealers should try working together
Editorial: Tesla and traditional car dealers should try working together, from St. Louis Post-Dispatch. Tesla Motors, which manufactures and sells high-end electric cars, is again running into a wall of opposition in Missouri in its efforts to sell the...
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