Marketing & Advertising
Direct Mail and the Digital Age
It might be one of the oldest marketing methods in the book, but the humble direct mail piece might be ready to make a serious comeback. Our digitally enhanced world hasn’t been very kind to direct mail– often relegating it to the bottom of the marketing heap due to...
Technology Improves Safety Culture
KPA has implemented systematic environmental and safety programs at over 4,000 worksites across the country. To provide greater insight into the Return on Investment (ROI) of Safety, we completed a State-wide study of 420 KPA customers in the State of Florida. The...
What you need to know about how online research puts car shoppers in control
What you need to know about how online research puts car shoppers in control, from Santander Consumer USA. Ah, the good old days. A bygone era when a car shopper would: see a newspaper ad or TV commercial visit the dealership to troll your lot for the right model and...
DealerPager Launches New Messaging Platform for Fixed Ops
DealerPager Launches New Messaging Platform for Fixed Ops, from Auto Remarketing. DealerPager.com has a new custom messaging platform available for dealerships, designed to send custom text notifications to vehicle service clients. With mobile usage in auto sales...
Measuring and Managing Customer Profitability
Measuring and Managing Customer Profitability, from Customer Think. The only value a company will ever create for its shareholders and owners is the value that comes from its customers–current ones and new ones acquired in the future. To remain competitive, companies...
What Car Salesmen Are Going to Disney to Learn
What Car Salesmen Are Going to Disney to Learn, from Time Magazine. How your Chevrolet dealer is taking lessons from Disney, Apple and McDonald's What do Disneyland and Chevrolet have in common? Car dealers. Chevrolet—by far the largest-selling brand owned by General...
What Does Cheating Teach Your Employees?
What Does Cheating Teach Your Employees?, from AutoPoint. Automotive News recently carried a story about a lawsuit filed by Subaru of America against one of their franchisees. The lawsuit accuses a Southern California dealership of falsifying 224 CSI surveys in an...
Certified Pre-Owned Car Sales at All-Time High, says Edmunds.com
Certified Pre-Owned Car Sales at All-Time High, says Edmunds.com, from Virtual-Strategy Magazine. In the company's latest Used Vehicle Market Report, available at http://www.edmunds.com/industry-center/, Edmunds.com analysts noted that in 2014 CPO sales hit an...
Proactive Customer Strategies That Redefine How to Sell
Proactive Customer Strategies That Redefine How to Sell, from Dealer Marketing Magazine. Two recent auto industry reports offer valuable insight into evolving dealer-consumer dynamics. These reports, created from research by the consulting companies Capgemini and...
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