Marketing & Advertising
The 7 Habits of Highly Effective Search Marketers
The 7 Habits of Highly Effective Search Marketers, from Search Engine Watch. In his 1989 best-selling business and self-help book, The Seven Habits of Highly Effective People, Stephen Covey outlines a series of "true north" principles that help individuals attain...
Creative Content for Your Social Media
Creative Content for Your Social Media, from Dealer Marketing Magazine. I’m not a car girl. I didn’t grow up in the automotive world, and most of the lingo is foreign to me. I have no clue about the differences in engines or how to value a trade (though I am...
February auto sales up, but not for all
February auto sales up, but not for all, from USA Today. Monthly auto sales were up, but not for all automakers and not as much as some industry watchers forecast. One jarring note: Toyota Motor outsold Ford Motor by 84 vehicles to take the No. 2 spot, behind General...
Dealertrack Introduces New Inventory Management Mobile App
Dealertrack Introduces New Inventory Management Mobile App, from F&I Magazine. LAKE SUCCESS, N.Y. — Dealertrack Technologies has introduced its new Inventory+ Mobile app, an innovative and comprehensive inventory management solution that delivers a 3600 view of data...
Upgrade envy has drivers trading in cars as often as iPhones
Upgrade envy has drivers trading in cars as often as iPhones, from Automotive News. Mike Fine was perfectly happy with his 2011 Nissan Xterra. Then he got a look at his son’s ride. The 2015 Jeep Grand Cherokee was packed with technology: a touchscreen loaded with...
New Car Buying Service Aims To Eliminate Salespeople
New Car Buying Service Aims To Eliminate Salespeople, from Driving Sales News. A new car buying service has entered the scene in Southern California that hopes to eliminate car salespeople altogether. According to an article by VentureBeat, car-buying service Roadster...
The Proof Behind Website Personalization – Why Your Dealership Needs to Personalize or Perish
The Proof Behind Website Personalization – Why Your Dealership Needs to Personalize or Perish, from Automotive Digital Marketing. Thinking differently can cause some anxiety. Just ask Katie Couric & Bryant Gumbel circa 1994. Remember the Super Bowl commercial about...
Getting ‘Aggressive’ Means Investing in the Dealership’s Marketing Today for Tomorrow (and today)
Getting ‘Aggressive’ Means Investing in the Dealership’s Marketing Today for Tomorrow (and today), from Dealer Authority. We’ve been told that our blog titles can be confusing. It’s my hope that the trend does not translate over to our products and services sounding...
Service and Millennials: The Keys to Winning Their Business
Service and Millennials: The Keys to Winning Their Business, from Dealer Marketing Magazine. Keeping the service bays full along with a constant flow of customers in the service drive is key to the profitability of any dealership. Many dealers choose a predictable...
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