Marketing & Advertising
5 Reasons to Conduct a Marketing Audit
5 Reasons to Conduct a Marketing Audit, from Lifeline Business Solutions. A marketing audit is a thorough review of your marketing plan, objectives, strategies, and current activities being executed in your dealership. The goal is to see what's working and what isn't...
How to Give Your Sales Strategy the Winning Edge
How to Give Your Sales Strategy the Winning Edge, from Entrepreneur. Sales is all about getting customers to buy from you instead of your competition across the street but sitting around and hoping it will happen is not exactly a sound strategy. A well thought out...
Thinking of Diversifying Your Dealership? 5 Reasons to Work Creative Services Into Your Solutions Suite
Thinking of Diversifying Your Dealership? 5 Reasons to Work Creative Services Into Your Solutions Suite, from imageSource. A creative services team of custom web developers, designers and digital strategists can be a strategic and profitable business move for your...
8 Quick Ways to Boost Your Social Marketing Strategy
8 Quick Ways to Boost Your Social Marketing Strategy, from loginradius. Remember a few years ago when critics labeled social media as a fad? Well, it turns out that they were so incredibly wrong. Today, social media marketing is one of the most important and effective...
California New Car Dealers Association Chooses DealerVault as a Strategic Partner
Sacramento, CA – March 10, 2015 – California New Car Dealers Association (CNCDA) announced that DealerVault has been selected as a licensed vendor with their organization. CNCDA is the country's largest state association of franchised new car and truck dealers...
AT&T Introduces Three New Applications to the AT&T Drive Connected Car Platform
AT&T Introduces Three New Applications to the AT&T Drive Connected Car Platform, from AT&T. Almost two-thirds of drivers surveyed after learning about Connected Car services consider them an important feature in their next car. AT&T has made a big...
Apple CarPlay coming to over 40 new car models in 2015
Apple CarPlay coming to over 40 new car models in 2015, from CNET. After a sluggish first year, Apple's in-dash smartphone software is finally picking up steam. It looks like Apple's CarPlay in-dash connectivity is finally picking up steam. Every major automaker is...
Service and Millennials: The Keys to Winning Their Business
Service and Millennials: The Keys to Winning Their Business, from Dealer Marketing. Keeping the service bays full along with a constant flow of customers in the service drive is key to the profitability of any dealership. Many dealers choose a predictable...
6 Tips for Creating Effective Prospecting Emails
6 Tips for Creating Effective Prospecting Emails, from Salesvue. Whether you’re reaching out to new prospects or nurturing a long-standing client relationship, you need to think about how you construct prospecting emails. Language, tone and other details can enhance...
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