Marketing & Advertising
Used Car Management 101
They Have to Start and They Have to Stop! My first sales manager at the independent lot I started on, made certain that from your first day there, no matter how long you stayed, he taught you everything he knew about the used car business. His opinion was, the more...
Do You Really Need a DMS?
When I speak to dealers, I often get asked why a dealership must have an expensive DMS like R+R or ADP. I am quick to respond that there are other lower cost options like DealerTrack, DPC, DealerStar or DDS. But what a dealer really wants to know is, “I know other...
“Win the Right to Be Heard”: Successor Prep for the New Generation
Picture this, a sixty-plus year-old dealer who has been in business for over twenty years. Possibly inherited the dealerships from his/her own family and has tirelessly worked to grow and build the business. The kids are in their late 20’s and have been getting more...
2015 US Women’s Car Dealerships Report
Top Brands, Trends and Insights Highlighted PITTSBURGH, PA - Women-Drivers.com, the premier car dealer review company focusing on women and families, highlights in the company’s second annual report that women are having empowering experiences at progressive car...
Volvo Brings Cloud To The Car To Transmit Safety Data Automatically
Volvo Brings Cloud To The Car To Transmit Safety Data Automatically, from Tech Crunch. Imagine you’re driving down the road in winter and you encounter a patch of black ice. Your car swerves treacherously, and as it does, the built-in sensors in the automobile detect...
Subaru’s new EyeSight technology is an auto-industry game changer
Subaru's new EyeSight technology is an auto-industry game changer"?, from Business Insider. We have reached a new phase in automotive safety. For several decades, safety features have centered on reducing the chance of serious injury or death in a crash. Things like...
KC Auto Show showcases latest vehicle technology integration
KC Auto Show showcases latest vehicle technology integration"?, from Fox 4 News. KANSAS CITY, Mo. — The Kansas City Auto Show has rolled into town and high tech is the star at Bartle Hall. More and more new vehicles on display offer cutting edge technology to make...
3 Ways to Stay Motivated to Lead Your Business
3 Ways to Stay Motivated to Lead Your Business"?, from Entrepreneur. Richard Branson, founder of Virgin Group, has said in interviews, “My biggest motivation? Just to keep challenging myself.” Long after the thrill of starting a business is gone and you are immersed...
Replace Your Direct Mail Campaigns with Vehicle Owner Targeted Facebook Ads
Replace Your Direct Mail Campaigns with Vehicle Owner Targeted Facebook Ads, from Business Actualization. Direct mail is quickly becoming a thing of the past. With Facebook reigning supreme as the most popular social media site available, auto repair companies should...
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