Marketing & Advertising

Hello Places API for Android and iOS, from Android Developers Blog. People don’t think of their location in terms of coordinates on a map. They want context on what shops or restaurants they’re at, and what’s around them. To help your apps speak your users’ language,...

Sales at Your Fingertips, from F&I Showroom. The explosion in smartphone usage among car shoppers put phone leads ahead of Internet leads at the close of 2014, a trend reflected in the deluge of mobile-ready offerings lining the aisles at NADA 2015. The drive to...

Today, the most progressive dealers are leveraging interactive marketing technologies to identify and engage automotive shoppers throughout the path to a purchase. Identifying the best and most efficient way to get those buyers to walk through the front doors of a...

Your Millennial Customers Are Visual—You Should Be Too, from Dealer Marketing. The millennial generation can no longer be written off as just your niece or nephew who spends too much time on that phone. Millennials make up 24% of the total population, and are savvy...

Aiming High: Key Findings in Latest U.S. CSI Report, from Automotive Training Concepts. Maximum CSI scores critically determine the overall success of your dealership!  Manufacturers’ desire to keep customers happy directly affects everything else…and the grades your...

Why Dealers can No Longer Afford Mediocre Marketing Practices, from Driving Sales. As I approach the completion of my first full year on the vendor side of the car business after spending the previous several years at dealerships, I can say with a certainty that the...