Marketing & Advertising

The number of mobile technology devices now exceed the number of people globally, and 75% of vehicles are projected to be connected by 2020. With new car ownership lifecycles being extended, defection to independent repair facilities remain a pain point to dealerships...

AutoNation, analytics company Zubie join to monitor cars' service needs, from Automotive News. Some AutoNation Inc. dealerships’ service advisers will know which vehicles need fixing before they even talk to the driver, thanks to a new partnership with vehicle...

Millions to Learn why ‘Parts Matter’ Through Broad-Reaching New Digital Campaign from Federal-Mogul Motorparts, from Motor Age. Whether it’s a collision that could have been avoided, a loss of control caused by a broken steering component or an engine breakdown at the...

Managing Talent, from Shop Owner. Are you working on your business or in it? This is a question that I challenge every automotive service center owner and manager to seriously consider. I can’t tell you how many times I’ve gone to a repair shop only to find the...

Avoiding a Supplies Surprise, from Autonet. The relationship between the supplier and repairer is an important part of the repair process because having the replacement component is key to getting the job done right and within the allocated time. The process that...

Appointments, from Fixed Performance. Regardless what business you’re in the reason we make appointments is to save time. In the dealership world technician time is extremely valuable. However, if you want to grow your business and have consistent customer...

Spring and Summer Storms Keep Auto Body & Repair Shops Jumping, from CrossCheck. Spring and summer are peak times for severe weather and storm damage to cars. The state of Florida experiences the most thunderstorms per year on average, and the southeastern US and...